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Mansfield

Mansfield Energy is a North American fuel and energy logistics company. It supplies gasoline, diesel, renewable blends, DEF, and natural gas while managing delivery through a network of 7,250 supply points and 1,500 partners. Serving 8,000+ customers, it delivers over 3 billion gallons annually. Beyond supply, Mansfield offers mobile fueling, wholesale fuel, fleet cards, risk management, sustainability programs, and emergency fuel services. Headquartered in Georgia, it positions itself as a one-stop partner for reliable, flexible, and sustainable energy solutions.

Category

Full-Service Branding, Development & SEO Growth Strategy

Start Date

10 September 2024

Client

Mansfield

Handover

9 March 2025

Core Web Vitals Before/After

Desktop

Before Optimization

After Optimization

Mobile

Before Optimization

After Optimization

SEO Growth Strategy

Search Performance Report (One Month After Optimization)

In the previous month, the site generated 21.5K clicks from 2.37M impressions, maintaining a 1% click-through rate and an average position of 13.5 Consistent performance and notable peaks suggest further CTR improvement opportunities.

Three-Month Search Performance After Optimization

Last three month’s data shows 60.1K clicks, 5.97M impressions, a 1.3% CTR, and an average position of 14.2. Traffic remained stable, with occasional peaks that point to strong search visibility and potential for better CTR.

Search Performance Report (Six Months After Optimization)

About six months ago, the website saw 125K clicks out of nearly 9.63 million impressions. With a 1.4% CTR and average position of 14.9, traffic stayed steady overall but peaked in late July — a sign that better-optimized content could drive more clicks.

Website Achievement – Google Search Impact (After Optimization)

The journey of our website’s search performance has reached a significant turning point. As of April 8, 2025, we had 24,000 clicks from Google Search in just 28 days. We are making steady progress toward the next goal, which is to finish 24.3 out of 27K thousand clicks in the same amount of time. Our growing online visibility and the efficiency of our SEO efforts are highlighted by these accomplishments.

Steady Growth in Google Search Impact

Our website has shown steady and impressive growth in search performance over time.
  • On Sep 29, 2024, we achieved 15K clicks from Google Search in 28 days.
  • By Oct 4, 2024, we reached 18K clicks in the same period.
  • On Dec 2, 2024, we hit 21K clicks, marking a significant jump in engagement and visibility.
These milestones show that our ongoing SEO strategies are working and that our audience is trusting us more and more.

Website Performance Summary – Last 7 Days

User activity reached 4.7K, down 3.3%, with a sharp 52.3% daily drop.
  • Page Views: 6.5K (+1.1%)
  • Session Starts: 5.3K (−2.2%)
  • First Visits: 4.8K (−1.2%)
  • User Engagement: 4.8K (+0.1%)
Top Channel: The next two options are direct traffic and paid search, followed by organic search (with 20.3k users). Although organic performance is strong, user retention could use some work.

Traffic Summary – Last 7 Days

Organic Search contributed 4.7K sessions (down 4.7%), maintaining the top position.
Display (+2,254%) and Cross-network (+26.6%) recorded remarkable growth.
Most visited pages: The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… (+21.9%).
User distribution: US 3.3K (−2.2%), UK, Canada, and Ireland (+5.1%).

Website Performance Summary – Last 12 Months

The website recorded strong growth compared to the previous year:
  • Active Users: 234K (+27.8%)
  • Sessions: 267K (+22.9%)
  • Page Views: 319K (+16.8%)
  • TEvents: 1.3M (+22.6%)
Between October and April, traffic was at its highest. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.

Website Performance Summary — Last 90 Days

Over the past three months, the website experienced a decline across all key metrics:
  • Active Users: 58K (−7.9%)
  • Sessions: 65K (−4.0%)
  • Page Views: 78K (−2.8%)
  • Events: 259K (−5.2%)
The patterns of traffic remained largely unchanged, with a slight decline in comparison to the previous period. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.

Website Performance Summary — Last 30 Days

In the past month, the website recorded:
  • Active Users: 21K (+1.5%)
  • Sessions: 22K (−2.7%)
  • Page Views: 27K (+1.7%)
  • Events: 89K (+1.3%)
Traffic remained constant, users and views increased, and sessions decreased slightly. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.

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