Graphic Designing
July 26, 2023

Visual Stories – Art and Science of Graphic Designing

By Jacob Jhon-669 Views-No Comment

In today’s digital age, where visuals dominate the online world, graphic design has become an essential part of business and marketing strategies. Graphic Designing is the art and science of creating visual content to communicate a message, tell a story, or evoke an emotion. It combines creativity, technical skills, and communication to design everything from logos, brochures, websites, and social media graphics.

Designing visual stories is a crucial aspect of graphic design. Visual stories are compelling narratives that communicate ideas, emotions, and experiences through visuals. They go beyond just aesthetics and strive to create an emotional connection with the audience. A good visual story should have a clear message, be visually engaging, and leave a lasting impression on the audience.

Here are some essential elements of designing visual stories in graphic design:

Define the message: The first step in designing a visual story is to define the message you want to communicate. It could be a brand message, a product feature, or a call to action. The message should be clear and concise, so the visuals can effectively communicate it to the audience.

Choose the visuals: The visuals are the heart of the visual story. They should be carefully chosen to complement the message and evoke the desired emotions. The visuals could be photographs, illustrations, icons, or typography. Each visual should be selected based on its ability to convey the message and create an emotional connection with the audience.

Use color psychology: Colors have a significant impact on human emotions and behavior. Using the right colors in a visual story can enhance the message and evoke the desired emotions. For example, red is associated with passion and energy, while blue is associated with calmness and trust.

Consider the audience: Understanding the audience is crucial in designing a visual story. The visuals should be tailored to resonate with the target audience and appeal to their interests and preferences. For example, a visual story targeting millennials would have a different aesthetic than one targeting baby boomers.

Create a hierarchy: Visual hierarchy is the arrangement of visual elements to convey the message and guide the audience’s attention. It involves the use of size, color, and position to create a clear visual path for the audience to follow. A good visual hierarchy ensures that the message is conveyed effectively and the audience is engaged throughout the visual story.

Use the power of storytelling: Visual stories should not only communicate a message but also tell a story. Humans are wired to respond to stories, and incorporating storytelling into visual design can create a powerful emotional connection with the audience. The story should be engaging, relatable, and memorable.

Play with composition: The composition of visual elements can affect the mood, tone, and overall impact of the visual story. Graphic Designing should experiment with different compositions to create a unique visual story. They can use techniques such as symmetry, balance, and contrast to create a visually appealing and engaging composition.

Incorporate animation and interactivity: Animation and interactivity can add another layer of engagement to visual stories. They can create a dynamic and immersive experience for the audience, which can help them connect with the message on a deeper level. Designers can use techniques such as motion graphics, GIFs, and interactive elements to make the visual story come to life.

Pay attention to typography: Typography is an essential element of visual storytelling. It can set the tone, convey the message, and create a visual hierarchy. Designers should carefully select typography that complements the visuals and reinforces the message. They can experiment with different fonts, sizes, and styles to create a unique typographic style.

Test and iterate: Like any design process, creating a visual story requires testing and iteration. Designers should test their visual stories with a target audience to get feedback and insights. They can use this feedback to iterate and improve the visual story until it resonates with the audience and effectively communicates the message.

Emphasize emotion: Visual stories have the power to evoke emotions in the viewer. Consider using color, typography, imagery, and other design elements to create an emotional connection with the viewer.

Create a consistent visual language: A consistent visual language helps to establish a strong brand identity and enables the viewer to easily recognize and understand the story you’re trying to tell. Use a consistent color scheme, typography, and other design elements to create a cohesive visual story.

Incorporate unique design elements: To make your visual story stand out, consider incorporating unique design elements such as illustrations, custom typography, or other creative visual elements that reflect the story you’re telling.

Use visual hierarchy: Visual hierarchy is the arrangement of design elements in order of importance. Use visual hierarchy to guide the viewer’s eye through the story and highlight the most important information.

Think outside the box: Don’t be afraid to experiment with new and creative approaches to visual storytelling. Consider using unconventional design elements or techniques to tell your story in a unique and memorable way.


Consider the medium: Different mediums require different design approaches. Consider how the visual story will be consumed and adapt the design accordingly. For example, a visual story designed for social media will have different requirements than a visual story designed for print.

Use storytelling techniques: To create a compelling visual story, consider using storytelling techniques such as setting the scene, introducing the characters, and creating a narrative arc. These techniques will help to engage the viewer and make the story more memorable.

Use white space effectively: White space is the area around design elements that is left blank. Use white space effectively to create a clean and organized design that allows the viewer to focus on the story.

Consider accessibility: Ensure that your visual story is accessible to everyone by using legible fonts, high contrast, and other accessibility considerations.

Test and refine: Finally, test your visual story with a focus group or by gathering feedback from colleagues. Use this feedback to refine and improve the design until it effectively tells the story you want to convey.

By incorporating these unique points into their design process, Graphic Designing can create visual stories that stand out and leave a lasting impression on their audience.

In conclusion, designing visual stories is an art and science that requires a combination of creativity, technical skills, and communication. By defining the message, choosing the right visuals, using color psychology, considering the audience, and creating a hierarchy, Graphic Designing can create compelling visual stories that leave a lasting impression on the audience. Visual stories are an essential aspect of branding and marketing, and they have the power to communicate ideas, evoke emotions, and create a connection with the audience.