Vitas

VITAS Healthcare is America’s pioneering provider of compassionate end-of-life care, offering hospice and palliative services across patients’ homes, inpatient units, hospitals, nursing homes, and assisted living communities. Since 1978, they’ve empowered individuals and families facing terminal illness with highly personalized, interdisciplinary support—encompassing medical, emotional, and spiritual care—guided by the core values of caring, respect, and continuous improvement. With over 12,000 dedicated professionals serving more than 22,000 patients daily in 15 states plus Washington, D.C., VITAS blends decades of leadership with a modern commitment to dignity, comfort, and peace during life’s most vulnerable chapter.

Core Web Vitals Before/After

Desktop

Before Optimization

After Optimization

Mobile

Before Optimization

After Optimization

SEO Growth Strategy

Monthly SEO Performance Summary

Between July 17 and August 13, 2025, the website received 316 thousand impressions and 1.17 thousand clicks, resulting in an average position of 30 and a CTR of 0.5 percent. Despite the fact that visibility remains constant, the lower CTR and ranking indicate opportunities to improve content relevance and search positioning.

3-Month SEO Performance Summary

The website saw 3.17 thousand clicks, 960 thousand impressions, a 0.4% CTR, and an average position of 34.7 over the past three months. The primary objectives of future optimization will be to raise CTR and rank while visibility continues to rise steadily.

6-Month SEO Performance Summary

Over the past six months, the website saw 7.11K clicks, 2M impressions, a 0.5% CTR, and an average position of 36. Despite the steady rise in visibility, current metrics indicate a significant opportunity to improve rankings and engagement through ongoing SEO efforts.

Website Achievement — Google Search Impact (After Optimization)

Our website’s SEO journey has reached an exciting point. In just 28 days, we had achieved 1.4K thousand clicks from Google Search as of October 10, 2024. At the moment, we are making progress toward our next objective, which is 1.6K/2K clicks. This demonstrates the impact of our SEO efforts and our steady rise in search visibility.

Website Achievement — Google Search Impact

We are pleased to announce that our search performance has consistently improved! From 923 clicks on January 30, 2024, we received 1,009 on February 2, 2024, and 1.3k on July 22, 2024, all within 28 days.

Website Performance Summary — Last 7 Days

This week, user activity remained constant, with low engagement and consistent organic traffic.

Organic Search: 347
Cross Network: 91
Paid Search: 65
Referral: 13

With 346 sessions, Organic Search came in first, followed by Direct with 112 and Cross-Network with 92.

Website Performance Summary — Last 30 Days

The website saw steady traffic and a moderate global reach over the past month.

Active Users: 2.2K
Cross Network: 346
Paid Search: 266
Referral: 31

Direct and Cross-Network come in second and third, respectively, with 1.7 thousand sessions each.

Website Performance Summary — Last 90 Days

Over the past three months, the website has seen steady growth and a diverse global audience. 6K or more active users, mostly from the United States (5.8K), with a growing presence in Germany, India, and the United Kingdom

Sessions: 6.8K+
Organic Search: 3.7K
Direct: 2.8K