Grounds Well Surf Shop

Ground Swell Surf Shop is a surf and beach lifestyle store based in Jupiter, Florida. They sell men’s, women’s, and kids’ apparel, surf gear, and accessories from popular brands. The shop also offers surf rentals and free shipping on orders over $75. Their vibe is authentic surf culture — designed by surfers, for surfers.

Core Web Vitals Before/After

Desktop

Before Optimization

After Optimization

Mobile

Before Optimization

After Optimization

SEO Growth Strategy

Search Performance Report (One Month After Optimization)

The website had 2.36 million impressions, 21.5 thousand clicks, a 1% CTR, and an average position of 13.5 a month ago. Performance demonstrated steady traffic with observable peaks, indicating strong visibility and the potential for ongoing optimization to increase click-through rates.

Three-Month Search Performance After Optimization

In the last three months, the site recorded 59.3K clicks and 5.99M impressions with a 1.3% CTR and an average position of 14.2. Traffic was steady with peaks in late July, showing strong visibility but room to boost click-through rates. Continued content optimization could help improve rankings and engagement.

Search Performance Report (Six Months After Optimization)

Data from six months ago shows the site achieved 127k clicks from 9.63million impressions, maintaining a 1.4% click-through rate and an average position of 14.9. While traffic was stable, peaks observed in late July suggest strong performance potential and room for CTR improvement through targeted optimization.

Website Achievement – Google Search Impact (After Optimization)

Our website’s search performance has reached a significant juncture in its development. As of April 8, 2025, we had 24,000 clicks from Google Search in just 28 days. We are making steady progress toward the next goal, which is to finish 24.4K out of 26 thousand clicks in the same amount of time. These accomplishments highlight the effectiveness of our SEO efforts and our growing online visibility.

Steady Growth in Google Search Impact

Our website has shown steady and impressive growth in search performance over time.

On Sep 29, 2024, we achieved 16.5K clicks from Google Search in 28 days.
By Oct 4, 2024, we reached 17.3K clicks in the same period.
On Dec 2, 2024, we hit 20.5K clicks, marking a significant jump in engagement and visibility.

These milestones demonstrate that our ongoing SEO strategies are delivering results and that our audience is placing an increasing amount of trust in us.

Website Performance Summary – Last 7 Days

User activity reached 4.7K, down 3.3%, with a sharp 52.3% daily drop.

Page Views: 6.5K (+1.1%)
Session Starts: 5.3K (−2.2%)
First Visits: 4.8K (−1.2%)
User Engagement: 4.8K (+0.1%)

Top Channel: The next two options are direct traffic and paid search, followed by organic search (with 20k users). User retention could use some work, despite the strong organic performance.

Traffic Summary – Last 7 Days

Organic Search remains the top traffic source with 4.4K sessions (down 4.8%), while Display traffic (+2,252%) and Cross-network (+26.5%) have experienced significant increases.
Leading pages include The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… (+21.9%). The US continues to lead in users (3.3K, −2.2%), followed by the UK and Canada, while Ireland saw a 5.1% rise.

Website Performance Summary — Last 12 Months

The website recorded strong growth compared to the previous year:

Active Users: 234K (+27.8%)
Sessions: 267K (+22.9%)
Page Views: 319K (+16.8%)
TEvents: 2.3M (+22.6%)

Between October and April, traffic was at its highest. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.

Website Performance Summary — Last 90 Days

Over the past three months, the website experienced a decline across all key metrics:

Active Users: 58K (−7.9%)
Sessions: 65K (−4.0%)
Page Views: 78K (−2.8%)
Events: 257K (−5.2%)

Traffic patterns remained pretty much the same, with a slight decline compared to the previous period. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.

In the past month, the website recorded:

Active Users: 20.4K (+1.5%)
Sessions: 21.2K (−2.7%)
Page Views: 26.3K (+1.7%)
Events: 88.1K (+1.3%)

Sessions went down a little, but traffic stayed the same, and users and views went up a little. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.