Everett

Everett Fine Jewelry is a Los Angeles–based boutique offering handcrafted and ready-to-ship fine jewelry, including engagement and wedding rings, earrings, bracelets, and necklaces. With options in both natural and lab-grown gemstones, as well as custom design services, the brand focuses on timeless craftsmanship and modern elegance. Customers can book virtual or in-person appointments, ensuring a personalized and trusted shopping experience. Each piece is designed to celebrate life’s most meaningful moments, combining style, quality, and sustainability. Whether you’re searching for a bespoke creation or a ready-made treasure, Everett Fine Jewelry makes finding the perfect piece effortless and memorable.

Core Web Vitals Before/After

Desktop

Before Optimization

After Optimization

Mobile

Before Optimization

After Optimization

SEO Growth Strategy

Search Performance Report (28 Days Overview)

Over the past 28 days, the website saw 7.04 thousand clicks, 589 thousand impressions, a 1.3% CTR, and an average position of 21.9. Performance reflected consistent visibility, which remained constant despite periodic activity peaks and gradual growth. It is anticipated that ongoing SEO efforts will eventually lead to improved rankings and higher click-through rates.

Search Performance Report (3-Month Overview)

The website saw 18.7K clicks, 1.9M impressions, a 1.2% CTR, and an average position of 23.9 over the past three months. The data indicate a steady upward trend with several significant traffic peaks, indicating increasing visibility and engagement. Rankings are anticipated to rise and click-through rates to become more consistent as optimization efforts continue.

Search Performance Report (6-Month Overview)

The website saw 27.9K clicks, 2.87M impressions, a 1.2% CTR, and an average position of 29.2 over the past six months. The data show a steady upward trend, especially in the last few weeks, which suggests that visibility has improved. The increase in traffic and overall search performance is being aided by the ongoing focus on SEO.

Google Search Achievement Update (After Optimization)

With 15.2K / 17K clicks in the last 28 days, the website is moving toward its next milestone. This comes on the heels of a previous milestone of 15 thousand clicks, which was reached on February 28, 2023. The website is well on its way to reaching the 15K target thanks to increased visibility and ongoing SEO efforts.

Milestone Achievements: Google Search Impact

Over the course of 28 days, the site has consistently met important performance milestones in Google Search, indicating solid growth in organic visibility:

18K clicks – Achieved on Feb 26, 2023
16K clicks – Achieved on Jan 16, 2023
15K clicks – Achieved on Jan 9, 2023

Strong upward momentum is evident in these consecutive accomplishments. The upcoming 15K click milestone, which is currently in progress, can be achieved with continued optimization.

Website Performance Summary — Last 7 Days

With a slight decrease in daily engagement, user activity remained stable at 1.9K, maintaining the trend.

Page Views: 8K
Session Starts: 2.3K+
First Visits: 1.8K
User Engagement: 1.9K

Top Channel: With 2K thousand sessions, Organic Search topped the list, followed by Direct traffic (272) and Paid Search (154). Although organic performance is still strong, referral and social traffic, which are currently low, could be increased.

Website Performance Summary — Last 30 Days

The website’s user activity reached 8K in the last 30 days, demonstrating steady user growth.

Page Views: Estimated to exceed 10K+ based on active sessions
Session Starts: ~9K, with a consistent upward trend
First Visits: Approx. 4.8K via Organic Search
User Engagement: Remains high, especially from key regions

Organic Search generated the majority of traffic (4.9K sessions), followed by Direct (311), Paid Search (275), and Cross-network (26.3%).
Social media and referrals remained low. The United States had 3.3K active users in the last 30 days, followed by India, Canada, the United Kingdom, Pakistan, Germany, and Australia

Website Performance Summary — Last 90 Days

The website has shown strong upward momentum over the past 90 days, with user activity steadily rising to 8K active users by the end of the period.

Organic Search: 21.1K
Direct: 3K
Paid Search:1.8K
Referral: 244
Unassigned: 103
Organic Social: 95
Cross-network: 38

Website Performance Summary — Last 12 Months

The website has seen significant increases in traffic, primarily as a result of paid search campaigns. After that, it has had a significant organic presence and a large number of users from all over the world.

Paid Search:5K
Organic Search: 37.2K
Direct: 18.2K
Referral: 921
Organic Social: 305
Unassigned: 273
Cross-network: 55