FLO Form

Floform Countertops has been a leader in countertop design, fabrication, and installation since 1961, offering premium surfaces including quartz, granite, porcelain, laminate, and butcher block across Canada and the northwestern USA. With multiple showrooms and fabrication facilities, they provide expert service from design to installation. Whether for a kitchen remodel or bathroom upgrade, Floform helps customers choose the right materials and styles to create durable, stylish, and affordable countertops.

Core Web Vitals Before/After

Desktop

Before Optimization

After Optimization

Mobile

Before Optimization

After Optimization

SEO Growth Strategy

Search Performance Report (28-Day Overview)

The website received 317K impressions and 1.15K clicks between July 17 and August 13, 2025, with an average position of 30 and a CTR of 0.5 percent. The lower CTR and ranking indicate opportunities to enhance content relevance and enhance search positioning, despite the fact that visibility remains constant.

Search Performance Report (3-Month Overview)

The website saw 3.17 thousand clicks, 961 thousand impressions, a 0.4 percent CTR, and an average position of 34.7 over the past three months. While visibility continues to grow steadily, improving CTR and ranking will be key focus areas for future optimization.

Search Performance Report (6-Month Overview)

The website saw 7.10K clicks, 2M impressions, a 0.5% CTR, and an average position of 35.8 over the past six months. Current metrics indicate a significant opportunity to enhance rankings and engagement through ongoing SEO efforts, despite the steady rise in visibility.

Website Achievement — Google Search Impact(After Optimization)

In its SEO journey, our website has reached an exciting milestone. In just 28 days, we had achieved 17 thousand clicks from Google Search as of October 10, 2024. We are now moving toward our next goal, which is 16.5K/19K clicks, which is already in progress. This demonstrates the impact of our SEO efforts and our steady rise in search visibility.

Website Achievement — Google Search Impact

We are pleased to announce our consistent improvement in search performance! We reached 1.1K clicks on February 2, 2024, and 1.3K clicks on July 22, 2024, all within 28 days, from 910 clicks on January 30, 2024.