FLO Form

Floform Countertops has been a leader in countertop design, fabrication, and installation since 1961, offering premium surfaces including quartz, granite, porcelain, laminate, and butcher block across Canada and the northwestern USA. With multiple showrooms and fabrication facilities, they provide expert service from design to installation. Whether for a kitchen remodel or bathroom upgrade, Floform helps customers choose the right materials and styles to create durable, stylish, and affordable countertops.

Category

Full-Service Branding, Development & SEO Growth Strategy

Start Date

15 February 2024

Client

FLO Form

Handover

8 August 2024

Core Web Vitals Before/After

Desktop

Before Optimization

After Optimization

Mobile

Before Optimization

After Optimization

SEO Growth Strategy

Search Performance Report (28-Day Overview)

The website received 317K impressions and 1.15K clicks between July 17 and August 13, 2025, with an average position of 30 and a CTR of 0.5 percent. The lower CTR and ranking indicate opportunities to enhance content relevance and enhance search positioning, despite the fact that visibility remains constant.

Search Performance Report (3-Month Overview)

The website saw 3.17 thousand clicks, 961 thousand impressions, a 0.4 percent CTR, and an average position of 34.7 over the past three months. While visibility continues to grow steadily, improving CTR and ranking will be key focus areas for future optimization.

Search Performance Report (6-Month Overview)

The website saw 7.10K clicks, 2M impressions, a 0.5% CTR, and an average position of 35.8 over the past six months. Current metrics indicate a significant opportunity to enhance rankings and engagement through ongoing SEO efforts, despite the steady rise in visibility.

Website Achievement — Google Search Impact(After Optimization)

In its SEO journey, our website has reached an exciting milestone. In just 28 days, we had achieved 17 thousand clicks from Google Search as of October 10, 2024. We are now moving toward our next goal, which is 16.5K/19K clicks, which is already in progress. This demonstrates the impact of our SEO efforts and our steady rise in search visibility.

Website Achievement — Google Search Impact

We are pleased to announce our consistent improvement in search performance! We reached 1.1K clicks on February 2, 2024, and 1.3K clicks on July 22, 2024, all within 28 days, from 910 clicks on January 30, 2024.

Website Performance Summary — Last 7 Days

This week, user activity remained steady, with consistent organic traffic and low engagement.
  • Paid Search: 63
  • Unassigned: 12
  • Referral: 12
  • Organic Social: 2
Top Channel:Organic Search attracted 345 sessions, followed by Direct at 112 and Cross-Network at 91.

Website Performance Summary — Last 30 Days

Over the past month, the website had moderate global reach and steady traffic.
  • Direct: 460
  • Cross Network: 347
  • Paid Search: 265
  • Organic Social: 14
Top Channel:Direct and Cross-Network were followed by Organic Search (1.7K sessions).

Website Performance Summary — Last 90 Days

The website has seen steady growth and a diverse global audience over the past three months.
  • Organic Search: 3.8K
  • Direct: 2.9K
  • Paid Search: 965
  • Cross Network: 815

Website Performance Summary — Last 12 Months

The website’s key metrics have shown steady growth over the past year:
  • Organic Search: 20K
  • Direct: 8.2K
  • Paid Search: 4.6K
  • Cross Network: 3.7K

Google Map

Map 3 Pack

50 Miles Radius

Awards And Recognitions

We have earned multiple awards over the years. Our team consistently exceeds clients’ expectations, thanks to our hard work.
Thousands of Reviews
4.9

Clutch

Top 1000 Companies

Right Firms

Top Mobile App Development Company 2023

Top Developers

Top Entertainment App Developers

Expertise

Best Mobile App Developer

Software World

Top App Development Companies

Web Excellence

Web Excellence Awards