Scissors & Scotch

Scissors & Scotch is a modern men’s grooming concept that combines the classic barber experience with spa services and a fully stocked lounge. Founded in 2015, the brand offers haircuts, shaves, and grooming treatments paired with a complimentary drink in a relaxed, upscale environment. With multiple locations across the U.S. and a growing franchise network, Scissors & Scotch is more than just a barbershop—it’s a place where clients can enjoy top-quality grooming, unwind with a cocktail, and experience a unique blend of style and comfort.

Core Web Vitals Before/After

Desktop

Before Optimization

After Optimization

Mobile

Before Optimization

After Optimization

SEO Growth Strategy

Search Performance Report (One Month After Optimization)

A month ago, the website had 22.3 thousand clicks, 2.42 million impressions, a 1% CTR, and an average position of 13.6. Performance demonstrated steady traffic with peaks that could be seen, indicating strong visibility and the possibility of ongoing optimization to boost click-through rates.

Three-Month Search Performance After Optimization

The website had 5.97 million impressions, 62 thousand clicks, a 1.1% CTR, and an average position of 14.2 over the previous three months. Traffic was steady, peaking toward the end of July, indicating high visibility but room for improvement in click-through rates. Continued content optimization could help improve rankings and engagement.

Search Performance Report (Six Months After Optimization)

Six months ago, the website gained strong visibility with 127K clicks and 9.66 M impressions (1.4% CTR, position 14.9). Although traffic was stable overall, late-July peaks point to untapped potential for increasing CTR through smarter SEO and content adjustments.

Website Achievement – Google Search Impact (After Optimization)

The search performance of our website has reached an important juncture in its development. In just 28 days, we had 24 thousand clicks from Google Search as of April 8, 2025. We are making steady progress toward the next objective, which is to complete 18.8 thousand out of 26 thousand clicks within the same time frame. Our growing online visibility and the efficacy of our SEO efforts are highlighted by these accomplishments.

Steady Growth in Google Search Impact

Over time, our website’s search engine performance has increased steadily and impressively.

On Sep 29, 2024, we achieved 16.1K clicks from Google Search in 28 days.
By Oct 4, 2024, we reached 17.3K clicks in the same period.
On Dec 2, 2024, we hit 20.1K clicks, marking a significant jump in engagement and visibility.

These milestones show that our ongoing SEO strategies are working and that our audience is trusting us more and more.

Website Performance Summary – Last 7 Days

User activity reached 4.7K, down 3.3%, with a sharp 52.3% daily drop.

Page Views: 6.7K (+1.1%)
Session Starts: 5.4K (−2.2%)
First Visits: 4.9K (−1.2%)
User Engagement: 4.8K (+0.1%)

Top Channel: Paid search and direct traffic are the next two choices, followed by organic search (with 20.2k users). User retention could use some work, despite the strong organic performance.

Traffic Summary – Last 7 Days

Despite a 4.7% dip, Organic Search still leads with 4.50K sessions. Display traffic surged +2,253%, and Cross-network rose +26.3%.

The standout pages include The Effects of Taking… (3.2K, +13.1%) and Best Over-The-Counter… (+21.9%).
Top countries: US (3.3K, −2.2%), UK, Canada; Ireland grew +5.1%.

Website Performance Summary – Last 12 Months

The website recorded strong growth compared to the previous year:

Active Users: 234K (+27.8%)
Sessions: 267K (+22.9%)
Page Views: 319K (+16.8%)
Events: 2.1M (+22.6%)

The peak months for traffic were October and April. In the last 30 minutes, five individuals from Denmark, Australia, the United Kingdom, and the United States were online.

Website Performance Summary – Last 90 Days

Over the past three months, the website experienced a decline across all key metrics:

Active Users: 58K (−7.9%)
Sessions: 65K (−4.0%)
Page Views: 78K (−2.8%)
Events: 259K (−5.2%)

Trends in traffic remained fairly constant, with a slight decline in comparison to the previous period. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.

Website Performance Summary – Last 30 Days

In the past month, the website recorded:

Active Users: 21K (+1.5%)
Sessions: 22K (−2.7%)
Page Views: 27K (+1.7%)
Events: 91K (+1.3%)

Traffic remained steady with slight growth in users and views, though sessions saw a small decline. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.